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DTSTART:20150610T154500Z
DTEND:20150610T170000Z
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SUMMARY:Chairman's Club Luncheon
DESCRIPTION:Guest Speaker:  JORGE PESQUERA\, President and CEO\n\nDISCOVER PALM BEACH COUNTY \n\n\n\nTourism in The Palm Beaches with the following three main areas: \n\n-          Destination Marketing   what we do\n\n-          Impact of Tourism   key stats\n\n-          Tourism Brand Strategy \n\n A 35-year travel and tourism industry veteran\, Jorge Pesquera joined Discover Palm Beach County (formerly known as the Palm Beach County Convention and Visitors Bureau) in November 2007 to lead the region's destination marketing organization with a staff of 45 and a budget of $10 million.\n\n \n\nPrior to joining Discover Palm Beach County\, Pesquera was president and CEO of the Aruba Hotel and Tourism Association where he was recognized as the Hotel Association Executive of the Year at the annual Caribbean Hotel Industry Conference (CHIC).  \n\n \n\nEarlier in his career he spent ten years as president of the Puerto Rico Convention Bureau\, where he spearheaded the construction of the $450 million Puerto Rico Convention Center and surrounding district. With the center in place\, the destination was successfully repositioned in the North American market leading to a significant increase in group bookings.  \n\n \n\nGuest Speaker:  Jorge Pesquera\, President & CEO of Discover the Palm Beaches.\n\nPesquera was a founding member of the Accreditation Board of the Destination Marketing Association International (DMAI). He is a current board member of the Florida Association of Destination Marketing Organizations and is active with other industry organizations as well as Visit Florida.  \n\n \n\nIn 2011\, Pesquera earned the distinction as one of the "Top 25 Most Extraordinary Minds in Sales and Marketing"\, awarded by the Hospitality Sales and Marketing Association International (HSMAI). This recognition was based on his leadership and innovative marketing strategies which helped steer Discover Palm Beach County through a major reorganization and allowed Palm Beach County tourism to thrive in a weakened economy. Discover Palm Beach County became one of the first 100 DMO's to be accredited by the Destination Marketing Association International and was recognized by the Board of County Commissioners through a proclamation in July 2009. \n\n \n\nPesquera holds a degree in hotel administration from Cornell University and has held senior executive positions with Hilton International and Conrad Hotels in New York\, London and Beverly Hills.
X-ALT-DESC;FMTTYPE=text/html:<strong><u><span style="font-family:calibri\,sans-serif\;"><img alt="" height="113" src="http://cloud.chambermaster.com/userfiles/UserFiles/chambers/2153/Image/discover.the.palm.beaches.jpg" style="width: 200px\; height: 113px\;" width="200" />&nbsp\;&nbsp\;</span></u></strong>&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; &nbsp\; &nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;<strong><u><span style="font-family:calibri\,sans-serif\;"> &nbsp\; &nbsp\;Guest Speaker: &nbsp\;JORGE PESQUERA\, President and CEO</span></u></strong><br />\n<strong><u><span style="font-family:calibri\,sans-serif\;">DISCOVER PALM BEACH COUNTY </span></u></strong><br />\n<br />\n<strong><u>Tourism in The Palm Beaches</u></strong> with the following three main areas:&nbsp\;<br />\n-&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; <strong>Destination Marketing &ndash\; what we do</strong><br />\n-&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; <strong>Impact of Tourism &ndash\; key stats</strong><br />\n-&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; <strong>Tourism Brand Strategy&nbsp\;</strong><br />\n<span style="line-height: 1.6\;">&nbsp\;</span><span style="line-height: 1.6\; font-family: calibri\, sans-serif\;">A 35-year travel and tourism industry veteran\, Jorge Pesquera joined Discover Palm Beach County (formerly known as the Palm Beach County Convention and Visitors Bureau) in November 2007 to lead the region&rsquo\;s destination marketing organization with a staff of 45 and a budget of $10 million.</span><br />\n&nbsp\;<br />\n<span style="font-family:calibri\,sans-serif\;">Prior to joining Discover Palm Beach County\, Pesquera was president and CEO of the Aruba Hotel and Tourism Association where he was recognized as the Hotel Association Executive of the Year at the annual Caribbean Hotel Industry Conference (CHIC).&nbsp\; </span><br />\n&nbsp\;<br />\n<span style="font-family:calibri\,sans-serif\;">Earlier in his career he spent ten years as president of the Puerto Rico Convention Bureau\, where he spearheaded the construction of the $450 million Puerto Rico Convention Center and surrounding district. With the center in place\, the destination was successfully repositioned in the North American market leading to a significant increase in group bookings. &nbsp\;</span><br />\n&nbsp\;<br />\n<span style="font-family:calibri\,sans-serif\;">Guest Speaker: &nbsp\;Jorge Pesquera\, President &amp\; CEO of Discover the Palm Beaches.<br />\nPesquera was a founding member of the Accreditation Board of the Destination Marketing Association International (DMAI). He is a current board member of the Florida Association of Destination Marketing Organizations and is active with other industry organizations as well as Visit Florida.&nbsp\; </span><br />\n&nbsp\;<br />\n<span style="font-family:calibri\,sans-serif\;">In 2011\, Pesquera earned the distinction as one of the &ldquo\;Top 25 Most Extraordinary Minds in Sales and Marketing&rdquo\;\, awarded by the Hospitality Sales and Marketing Association International (HSMAI). This recognition was based on his leadership and innovative marketing strategies which helped steer Discover Palm Beach County through a major reorganization and allowed Palm Beach County tourism to thrive in a weakened economy. Discover Palm Beach County became one of the first 100 DMO&rsquo\;s to be accredited by the Destination Marketing Association International and was recognized by the Board of County Commissioners through a proclamation in July 2009. </span><br />\n&nbsp\;<br />\n<span style="font-family:calibri\,sans-serif\;">Pesquera holds a degree in hotel administration from Cornell University and has held senior executive positions with Hilton International and Conrad Hotels in New York\, London and Beverly Hills.</span>
LOCATION:La Cigale - A Taste of the Mediterranean 253 SE 5th Avenue Delray Beach\, FL 33483
UID:e.2153.18
SEQUENCE:3
DTSTAMP:20260430T223223Z
URL:https://chamber.delraybeach.com/events/details/chairman-s-club-luncheon-06-10-2015-18
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