Chamber University, Lunch & Learn, EMV Technology Update

Everything you need to know about EMV technology and the upcoming liability shift.
 
EMV stands for Europay, MasterCard and Visa. EMV technology is currently the global standard for payment processing with credit cards and debit cards. The United States is one of the last countries to migrate to EMV. Visa, American Express, MasterCard and Discover have all announced their plans for moving to an EMV-based payments infrastructure in the United States. Currently, a cardholder’s information is stored on a magnetic stripe found on the back of the card. With EMV technology however, cardholder information, and more, is stored in a chip which is embedded on the front of the card.
EMV chip cards contain embedded microprocessors that provide robust transaction security features and other application capabilities not possible with current magnetic stripe cards. Plus, EMV chip technology helps to reduce card fraud in a card-present environment and enables safer and smarter transaction solutions.
 
We will detail the upcoming liability shift for merchants and how your business & wallet will be impacted. The discussion will cover an overview of EMV regulations, detailed explanations of all the moving parts in an EMV transaction along with in depth understanding of the equipment. Learn how to future proof your business (ex. Apple Pay – Google Wallet) by upgrading your technology. The workshop will be interactive and leave plenty of time for questions, so come on out and learn about EMV and its impact on your business. We will have a special offer for all attendees as well.